Chief Marketing Officer, Optum Insight & Optum Financial

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Reporting to the Chief Marketing & Customer Officer, the Chief Marketing Officer, Optum Insight and Optum Financial delivers client product marketing, sales enablement and integrated marketing campaigns that help support client acquisition and retention for the Optum Insight and Optum Financial benefits, product portfolio and market segments. In addition, this position leads the delivery of member engagement programs for these offerings. This includes business and product specific marketing campaigns, segment campaigns for bundled products and sales materials. 

Supporting the Optum Insight and Optum Financial businesses, this role is responsible for driving patient and member engagement and acquisition, brand transitions and creating national marketing platforms. Increasingly, this team is impacting the strategic direction for an optimal patient experience in all touchpoints. 

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Models positive, admirable leadership behaviors that are core to a culture of inclusion and belonging. with a focus on developing talent and bringing out the best in people  
• Leads the development of an overall marketing strategy that will drive profitable growth
• Builds investment strategy for advertising to grow the direct-to-consumer Optum Marketplace into a multi-billion dollar business segment
• Execute on customer and business priorities through an end-to-end approach to improve customer experience and industry-leading Net Promoter Score (NPS)
• Manages development and execution of new enrollment and retention across business lines to meet key targets and performance goals
• Oversees all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral development and production, digital strategies including Optum Insight and Optum Financial’s external websites, social media, and market research
• Leads diverse teams across the country with both direct and indirect reporting relationships and support traditional sales teams to meet growth and retention goals 
• Develops and implements marketing strategies and plans for Optum Insight and Optum Financial overall, as well as for specific markets and service lines in conjunction with strategy and business development
• Assists in product and market positioning, go to market and launch strategies
• Leads omni-channel campaigns utilizing best in class campaign management and measurement tools. Exceptional understanding of how to leverage content and content tools to drive personalization and extend reach
• Manages large complex budgets across a diverse set of market segments
• Develops and enforces brand standards across business units, ensuring consistency and adherence to protect the integrity of the Optum brand
• Serves as a catalyst for innovation for the overall organization and actively seeks new ways to grow and improve
• Establishes and achieves concrete measurement standards for all marketing activities including financial goals, develops and manages marketing budget and measures and reports return on investment (ROI)
• Leads and supports team in managing external vendor relationships 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• Bachelor’s degree 
• 15+ years of broad-based marketing experience that includes leadership of client and consumer marketing strategy, branding, advertising and communications, and digital marketing and development
• 10+ years team leadership experience
• Broad-based knowledge, experience, and results in leading marketing within a large, matrix organization
• Ability to think conceptually and strategically; can be both a strategist and a practitioner – someone who can shape, teach and influence as well as deliver on explicit targets and goals
• They will have solid collaboration and teamwork skills and be able to maintain respect and solid relationships across the organization while asking questions which challenge the status quo and lead to new thinking about the brand, customer experience and marketing programs
• Displays a high degree of organizational agility – the ability to handle large-scale change programs, the comfort to influence without always having direct control, and the savvy to navigate complex situations with multiple stakeholders
• An effective communicator who shapes opinions, overcomes objections, and convinces others of vision and strategy by flexing leadership styles appropriately to meet situational and individual needs
• Solid personal communication skills and the ability to build collaborative relationships across a broad range of disciplines, interests, and organizations
• Demonstrated experience in developing and implementing new systems, programs, techniques, and procedures with a successful track record in achieving financial goals and objectives
• Demonstrated business management ability with a track record of building programs and strategies that drive real, measurable results
• Ability to quickly adapt to change and lead others through change in a fast-paced environment

Preferred Qualifications:

• Healthcare or Financial Services Marketing
• Master’s degree in Marketing or Business Administration 
• Based in Eden Prairie, MN

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. 

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.