Senior Director, Data Governance and Marketing Effectiveness – EMCO – Hybrid in MN

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

This leader will be responsible for overseeing all aspects of journey governance, marketing effectiveness, and overall data modernization for Enterprise Marketing and Customer Office strategic priorities. This person will oversee effectiveness governance and modernization of source data to power enterprise marketing and consumer capabilities, engaging with executive leadership of marketing, consumer office, finance, information technology, and product leaders and across all lines of business within the enterprise. Reporting to the Senior Vice President of Marketing, this person will help the team accelerate growth and create a simpler, more personal, and more cost-effective health care system engagement system.

This position follows a hybrid schedule with four in-office days per week.

Primary Responsibilities:

• Partner with Consumer Office to define enterprise data standards, governance, and business process
• Lead and drive data stewardship for all of Enterprise Marketing
• Establish and oversee intake governance processes for all incoming consumer touchpoint requests across all Optum lines of business to ensure strategic alignment, prioritization, effectiveness planning, and effectiveness measurement
• Leadership of journey governance with all Optum LOB’s including Chief Marketing Officers, Chief Financial Officers; and Senior Product Leaders
• Lead enterprise-wide data modernization efforts, including the rationalization, integration, and governance of marketing and customer data platforms to support Experience Evolution and Consumer Data Strategy priorities, including real-time decisioning and personalization
• Lead data modernization product roadmaps with Chief Consumer Officer, Chief Information Officer, and Senior Operations leaders within the LOBs to ensure prioritization and delivery
• Accountable for end-to-end delivery and operationalizing of Marketing and Customer Office priorities and strategic initiatives, including organizing work efforts, organizational development, and delivering measurable results
• Provide leadership and accountability for the performance and results of a diverse team through multiple layers of management and blended teams or FTEs and contractors
  • 20+ managers and team members including teams designated to support each line of business for both intake governance and modernization activities
• Influence executive leadership and cross-functional stakeholders and cultivate relationships across the organization to advocate for Marketing and Customer Office strategies to achieve enterprise goals and modernize the organization
  • Line of Business C-Suite leaders, particularly Chief Marketing Officers (CMO’s), Chief Information Officers (CIOs), Chief Consumer Officers, and Chief Financial Officers (CFOs)
  • Work across and break down organizational silos to create sustainable relationships and drive progress
• Lead decommissioning efforts for legacy data platforms impacting all Optum LOB’s drive scale and infrastructure efficiency
• Serve as an enterprise catalyst for enterprise priorities and experience delivery across the enterprise, leading cross-functional teams in close partnership with teams including, but not limited to:
  • Experience Evolution
  • Consumer Experience & Digital Product
  • Marketing and Customer Ops Digital Delivery
  • Enterprise Print Global Capability Owner
  • Program and governance forums
• Provide thought leadership to drive development of innovative, industry-leading marketing strategies and initiatives
• Demonstrate understanding of and maximize use of modern capabilities and channels to eliminate usage of legacy platforms, channels and capabilities
• Leverage customer insights and data to inform processes and modernization efforts (both current and future) to prepare and position the Enterprise Marketing & Customer Office for long-term success for transformative technologies and innovations
• Inform and influence the operating model of the future based on modernization and innovation initiatives across all cross-functional teams including Marketing, Product, Business and IT
• Lead and facilitate cross-functional engagement and collaboration to achieve goals among both Executive and working-team audiences:
  • Identify and mitigate risks, issues, and dependencies across stakeholders
  • Gain alignment/commitment with Executive Business Leaders on scope, plans, staffing, and timelines to achieve enterprise goals
  • Coordinate delivery across workstreams and business segments
  • Identify resource needs, perform quality reviews, and serve as escalation point for risks and issues

Day to Day Responsibilities Include:

• Data Modernization
  • Drive the modernization of data infrastructure to support scalable, secure, and compliant data sources
  • Partner with respective teams to define and implement data quality and stewardship practices
  • Ensure data platforms and pipelines support advanced analytics opportunities such as Artificial Intelligence / Machine Learning use cases, and real-time personalization
  • Champion the use of modern data tools and platforms (e.g., cloud warehouses, API integrations)
  • Support and champion the decommissioning of legacy data sources and establish clear enterprise standards to prevent future reliance on outdated systems – drawing a definitive expectation to enable modern, unified data ecosystems
  • Identify and foster a network of senior-level change champions across lines of business and functions to gather input and influence for success
• Intake Journey Governance
  • Design and implement intake governance frameworks to evaluate, prioritize, and manage marketing initiatives
  • Facilitate cross-functional intake forums to align on business value, resource allocation, and delivery timelines
  • Maintain transparency and accountability through standardized intake documentation, dashboards and reporting
• Capability and Process Innovation  
  • Opportunity identification
  • Groom and prioritize opportunities for execution
  • Govern capabilities and tactics based on enterprise standards
  • Rationalize to capital / roadmap
  • Establish proof of concept (POC) and pilot framework to rapidly test and validate business cases
  • Lead execution of POCs and pilots
  • Partner with cross-functional teams to develop business cases and execution plans to scale successful pilots
  • Foster an enterprise mindset of innovation and modernization
• Results and closed-loop feedback monitoring and reporting:
  • Issue identification, escalation, and resolution
  • Identify modernization opportunities based on data and consumer feedback (NPS and verbatims)
  • Monitor benefit realization, aligned with enterprise business case
  • Track both operational and consumer adoption
  • Conduct trend analysis aligned with digital goals
  • Feed insights into planning efforts to continuously improve experiences

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 10+ years of relevant experience with a track record of increasing responsibility
• Demonstrated growth mindset
• Demonstrated ability to effectively influence executives, build solid relationships across a variety of stakeholders, and drive collaboration across a large, matrixed organization
• Demonstrated solid operational delivery experience implementing modern capabilities and turning strategies into action and operational results
• Demonstrated solid business acumen, specifically understanding of key financial and business indicators
• Demonstrated excellent people leadership and ability to motivate a high-performance employee culture in service of our consumers
• Demonstrated excellent communication and relationship skills, especially in a matrixed environment

Preferred Qualifications:

• Demonstrated leadership experience with AI/ML capabilities
• Demonstrated leadership experience with data strategy and data platforms

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $156,400 to $268,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. 

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.